Several weeks ago I was invited to Hallmark’s Moments and Milestones Tour on their Philadelphia stop. I don’t know what comes to your mind when you think Hallmark but I think nostalgia, the one card brand I can remember from when I was little, the logo on the back of their cards…..every year my grandparents would send us a birthday card with money. I have no idea how they afforded it but they did it without fail. In all our moves and constant life changes, one thing was sure – I ALWAYS had a birthday card from my grandparents, usually it arriving ON my birthday.They always scratched out the price but the Hallmark logo wasusually on the back. I still have a snapshot frozen in my mind. In fact, I have most if not all the birthday cards my grandparents ever sent.
This is what Hallmark means to me-snapshots frozen in time. When you don’t have the words to say, Hallmark steps in and saves the day with humorous, sappy, thoughtful, sad, or just ‘plain old comfort food’ for the soul. If you don’t need words they offer the pretty packaging to store your treasures in as you not only pen them but send them off to those you want to share your heart with.
I had no idea what I was in for when I went to the event at the amazing Omni Hotel. I went there for brunch one time and yet again, they did not disappoint as they gave us a breakfast to remember – at least I still remember it. We had a little homework before the event. It was simple. Send them a short video, a picture, or something that represents how you encourage your children. This “homework” was the inspiration behind Encouraging my Children.
We had a chance to meet with and get to know a little bit about “behind the scenes” of Hallmark, chatting with Jean Dodge, the Writing Manager, Andy Newcom, photo stylist, and Cat Skorupski, Senior Writer.
Jean did a great job at showing us behind the scenes of Hallmark, the process to making the cards that eventually hit our store shelves (will we see some of the cards they were brainstorming on in the future? It will be so cool to see), shared her special moments, and just encouraged us to make every day count.
Andy told us what goes into making that perfect picture on the front of the cards and gave some great tips on how to make our pictures pop. How to look outside that picture perfect pose and zoom in on life’s little snapshots of perfection – snapshots frozen in time.
Cat told us how she went from a musician dream to being with Hallmark and showed us some of her work, from funny cartoon cards and heartfelt thoughts to those singing voices in musical cards.
We had opportunities to brainstorm what sayings or slogans we would add to pictures set to be turned into cards, think about what we would tell ourselves as kids going back to school, and those encouraging moments we shared? They turned them into an amazing video that left us all fighting tears. Who knew a Hallmark “party” could be emotional?
You can see the video compilation on encouraging our kids HERE.
Thank you to Hallmark for hosting this wonderful event FREE OF CHARGE to us. I had a wonderful time getting to know more about the people and process behind Hallmark, the brand I love and have so many precious memories of. My kids thank you too. They loved seeing themselves on video and love the fun gifts you sent home for them.
To follow Hallmark and it’s tour to other cities, check out #HallmarkTour on Twitter.